and then enjoy your great meal with the family at a high energy atmosphere. >> let me ask you, how many of these -- do you own some of these stores? how's your business model work? >> 99 peshz franchise. we have four company restaurants in the atlanta market that we use for training and testing. >> none in jersey yet? are there some here yet? >> there are restaurants in jersey but not company operations. they are all based in atlanta. >> i have never seen one. where would i see one in jersey? >> you will see one, everything from south jersey to north jersey. we have about 25 restaurants. >> how much is a franchise? >> a plan choice fee is $30,000 for a single store deal. >> has to be a lot involved with setting one up, though. >> are there -- mexican food, worst mexican food is great for me. i have asked -- i tried to get everyone to put mexican restaurants in my neighborhood. it is hard to find. i would eat it every night, i think. i'm not sure why. >> biggest challenge that we have with getting more restaurants open. today we have over 340 signed franchise agreements in our backlog. o